I art directed photoshoots for OXO's Bakeware Collection, creating a pre-production book to storyboard and select props and talent. I designed the packaging for the 5-Piece Bakeware Set, including the design concept, final artwork, and digital renderings. I also made mock social media posts to demonstrate how the images would appear online and in ads.
I collaborated with a food stylist and OXO's Creative Director on the photoshoots.
Art Direction (all visible images) + Digital Design Concepts (social media)
Art Direction (all visible images) + Digital Design Concepts (email)
Packaging Design + Art Direction + Pre-production
Art Direction
Art Direction
Art Direction
