I art directed photoshoots for OXO's Brew Coffee Suite, creating a pre-production book to storyboard and select props and talent for each image. I designed a trade show booth for The New York Coffee Festival, which included the design concept, merchandising, vendor selection, final artwork, and overseeing the installation. Additionally, I created mock social media posts to demonstrate how the images would appear online and in ads.
I collaborated closely with OXO's Design Director and a food stylist during the photoshoots.
Art Direction
